I'm finally sharing my favorite hair care products from 100% Pure. This line is my go-to for natural, organic products. I switched to 100% Pure Shampoo and Conditioner a couple months ago and I have noticed a huge difference in the quality and texture of my hair. It doesn't feel weighed down or dry, it feel really light and soft. The smell of this Kelp & Mint Shampoo is seriously amazing, it leaves your head feeling so fresh and tingly feeling. =]